In 2019 approximately 1 Billion Pounds were spent on Valentine’s day and this number is predicted to increase by 25 % in 2020. Valentines can mean a lot of opportunities for restaurant businesses. Valentine’s is always a busy day for restaurants because of how many people decide to go out and eat. This Valentine’s day is bound to be a busy one as well because it falls on a Friday which is a busy day as it is.
Here a few tips that will skyrocket your sales and bag more customers this Valentine’s Day than ever before.
Not just a meal, but an experience
People who tend to go out and eat at restaurant on Valentine’s day are not just looking to be served a meal, but they are also looking for an unforgettable experience. Picture, taking a girl out on a date, ‘curry’ is the supposed to be the part of the date that stands out to you years later. Your restaurant ambience should not only lure customers in, it should make the couples, families and even single people feel like they make the right choice coming here. Pick a theme for Valentine’s Day and capitalize on it. You could always add sombre music and invest in a photographer that would capture the adorable moments for all your customers on their dates who’d appreciate the snaps a lot more than the blurry selfies they’re likely going to take themselves after they finish their meal.
Valentine’s ‘Day’ too mainstream, try Valentine’s ‘week’
Wholesale food distributors want you to know that the best way to increase your sales on Valentine’s day is to celebrate Valentine’s for a week straight. Add Valentine’s deals and specials that will entice customers to keep coming back for more. With the 14th falling on a Friday, you’re in a great position as a business to extend Valentine’s rage to the weekend. This strategy may also cushion the post-Valentinus’s dip of sales that most restaurant businesses face.
Make it special for your regulars
In the age of social media, SMS and email marketing is all the easier to target your campaigns to a specific demographic. In this case, focusing on your regulars is a great opportunity. Studies show that 42% of diners will opt for their tried and true, favourite place to eat when taking somebody out on a date. To get the attention of your regulars, try sending them tailored deals, discounts and list of Valentine’s day specials which will compel them to bring their dates to your restaurant instead of trying a new place out.
Something for families and single people
Here’s what most of the restaurants do on valentine’s day. They target all their marketing campaign, deals and specialities towards the couples and this discourages single people and families from enjoying Valentine’s day. In other words, it decreases the number of potential customers you might get on Valentine’s day. Ensuring that your restaurant has got something planned for the families and single people on Valentine’s Day ensures that many people who have got nowhere else to go on Valentine’s day. Creating an environment that welcomes families and single people on Valentine’s day will make your restaurant quite memorable.
Don’t forget about Takeout
Although a whole lot of people will likely go out and eat on Valentine’s Day, there’s always a few that choose to stay in and eat at home. To have the most prominent impact on the customer base having a strategy for the homebodies is very important. Takeout options, midnight deals can help you bag a few customers where your customers gave up. Details such as a heart-shaped pizza and complimentary pastries will be appreciated by customers and will generate a buzz for your business of all fronts.
To add to the list of top tips from wholesale food and drink suppliers, here’s a special recipe which will leave you customers wanting more on Valentine’s Day. Here’s how you can make a delicious and traditional Hyderabadi Biryani for your customers.
Hyderabadi biryani is by far the easiest biryani recipe because it doesn’t require sautéing of meat and spices.
What you need:
- 1 ½ cup Basmati Rice
- ½ Kg Chicken thighs and drumsticks
- ¼ tsp Biryani masala.
- 1/3 cup of fried onions
- 4-5 tbsps. of finely chopped Coriander
- 3-4 tsps. of finely chopped mint leaves
- 3-4 tbsps. of cooking oil
- 2 tbsps. of Ghee or Butter
- ¼ tsp of saffron strands
- 1 ¼ tbsp of ginger & garlic paste
- ¼ tsp of turmeric
- 1-2 chopped green chillies
- 2/3 cup of yoghurt
- 1 tbsp of lemon juice (optional)
- 1 tsp of chilli powder
- 1 tsp of Biryani Masala powder or Garam Masala
- ¼ tsp of Cardamom Powder
- ¾ tsp salt
For rice preparation:
- 6-7 cups of water
- 1 ¼ tsp of salt
- 1 tsp of oil
- 1 stick of cinnamon
- 5-6 cloves
- 4-5 green cardamoms
- 1 black cardamom (optional)
- 1 bay leaf
- 1-star aniseed
- 1 tsp of caraway seeds (optional)
- Start by slicing or chopping the onions. Heat the pan with a lick of oil and then add onions. Fry until they are golden. Let the onions cool and save the oil for later.
- Add yoghurt, salt, turmeric, biryani masala powder, chilli powder, ginger & garlic paste, lemon juice, and cardamom powder all together into a bowl and start mixing. Add salt or recipe to taste depending on the chef’s preference. Use this paste for marinating the chicken which could take from 2 hours to overnight margination for the best possible results.
- Soak rice for about 30 minutes. Add 1 tsp of oil to a pot and 7 cups of water with the spices mentioned above. Let the water boil with the spices for 5 minutes and add salt to taste if required.
- Add the soaked rice to the water and let it cook till 75% of the water has evaporated and then drain the rest to ensure that rice doesn’t get too mushy.
- While rice cooks move the marinated chicken to a nonstick pan. Add the mixture of fried onions, oil, mint and coriander leaves alongside the chicken to each layer of the rice.
- Sprinkle some more biryani masala powder on the fried onions, mint & coriander leaves on top of the chicken,
- Add masala powder, saffron milk and then ghee.
- Now its time to cover the top with a foil or a heavy lid.
- Preheat the oven. Bake for 30-40 mins at 200 C until chicken isn’t too moist anymore. You can also place the pot of biryani over the flame for about 20 mins and then reduce the heat for 15 mins after that to cook on the stove.
- Garnish with coriander leaves and serve with some raita.