National Fish and Chips Day, celebrated annually on the first Friday of June, is one of the country’s most famous combinations of foods: fish & chips. Fish and Chips Day is a perfect opportunity for takeaways to boost their sales and attract new customers. This national celebration, dedicated to one of the UK’s most beloved dishes, provides a unique chance to enhance your business’s visibility and profitability. Here’s a comprehensive guide on attracting more customers to your Fish and Chips Day takeaway, ensuring your establishment stands out in a crowded market.
1. Create an Irresistible Menu
Highlight Special Offers
Special deals can significantly increase customer interest. Consider offering discounts, combo deals, or family packs that provide great value for money. For example, a “Buy One Get One Free” offer or a discounted meal deal, including fish, chips, and a drink, can entice more customers to choose your takeaway over competitors.
Introduce Unique Variations
While traditional fish and chips are always a hit, offering unique variations can attract adventurous eaters. Consider adding items like:
- Spicy Fish and Chips: Incorporate a spicy batter or serve with a hot dipping sauce.
- Gourmet Options: Use premium fish varieties such as halibut or sea bass.
- Healthy Alternatives: Offer baked fish and sweet potato chips for health-conscious customers.
By diversifying your menu, you cater to a broader audience, increasing the likelihood of repeat business.
2. Leverage Online Marketing
Optimize Your Website for SEO
Ensure your website is SEO-optimised to capture traffic from people searching for Fish and Chips Day deals. Use keywords such as “Fish and Chips Day specials,” “best fish and chips takeaway,” and “discounts on fish and chips.” Create a dedicated landing page for Fish and Chips Day that highlights your offers, making it easy for visitors to find relevant information.
Engage on Social Media
Social media is a powerful tool for promoting your takeaway. Create engaging posts about Fish and Chips Day, showcasing your special offers and menu items. Use high-quality images and videos to attract attention. Platforms like Facebook, Instagram, and Twitter are ideal for reaching a wide audience.
- Run Contests and Giveaways: Encourage followers to share their favourite fish and chips memory or photo for a chance to win a free meal.
- Use Hashtags: Utilize popular hashtags like #FishAndChipsDay, #NationalFishAndChipsDay, and #FishAndChips to increase your reach.
Email Marketing Campaigns
Send out newsletters to your subscriber list with details about your Fish and Chips Day promotions. Include enticing visuals and clear calls to action to encourage customers to place an order. Offering an exclusive discount to email subscribers can also boost engagement and sales.
3. Enhance Customer Experience
Improve Online Ordering
Optimising your website and mobile app can make it easy for customers to order online. A user-friendly interface, multiple payment options, and clear delivery times can significantly improve the customer experience.
Exceptional In-Store Experience
For those who prefer to pick up their orders, ensure your takeaway provides a pleasant in-store experience. Clean and well-organised premises, friendly staff, and prompt service can leave a lasting impression on customers, encouraging them to return.
4. Collaborate with Local Influencers
Partnering with local food bloggers and influencers can help spread the word about your Fish and Chips Day specials. Influencers can reach a large audience and provide authentic reviews that can sway potential customers. Offer them a free meal for a review or a shout-out on their social media channels.
5. Community Engagement
Participate in Local Events
Get involved in local events and festivals leading up to Fish and Chips Day. Setting up a stall and offering samples can attract new customers and increase brand awareness. Community participation can also build goodwill and a loyal customer base.
Support Local Charities
Partner with local charities and pledge a portion of your Fish and Chips Day sales to a good cause. This helps the community and attracts socially conscious customers who prefer to support businesses that give back.
6. Utilise Traditional Advertising
While digital marketing is crucial, traditional advertising methods can also be effective. Consider placing ads in local newspapers, distributing flyers, and using outdoor signage to promote your Fish and Chips Day offers. Ensure your ads highlight your menu’s unique aspects and any special deals.
7. Gather and Display Customer Reviews
Positive reviews can significantly influence potential customers. Encourage satisfied customers to leave reviews on platforms like Google and Yelp. Display these reviews on your website and social media pages to build credibility and attract new patrons.
8. Offer Loyalty Programs
Reward your regular customers with a loyalty program. Offer points for every purchase redeemed for discounts or free items. On Fish and Chips Day, provide double points or special rewards to make customers feel valued and incentivised to return.
9. Monitor and Analyse Performance
After Fish and Chips Day, analyse your sales data and customer feedback to understand what worked well and what could be improved. Use this information to refine your strategies for future events and promotions.
Conclusion
By implementing these strategies, your takeaway can attract more customers and make the most of Fish and Chips Day. Focus on creating an irresistible menu, leveraging online marketing, enhancing customer experience, collaborating with influencers, engaging with the community, utilising traditional advertising, showcasing positive reviews, offering loyalty programs, and analysing your performance. With a comprehensive and well-executed plan, Fish and Chips Day can significantly boost your business, driving sales and increasing customer loyalty.
